For selected Google tools, the terms of use and other legal conditions such as the privacy policy are listed here.
YouTube videos (embedded)
- YouTube API Services Terms of Service (EMEA), YouTube API Services Terms of Service
- YouTube Terms of Use (also applies to websites: "You can also show YouTube videos via the integrable YouTube player.")
- YouTube API Services – Developer Policies
- Google Privacy Policy
- Directive on user consent in the EU
- YouTube API Services Sonderbedingungen
Further information in their own article.
Google reCAPTCHA
Google Tag Manager (GTM)
- Google Tag Manager Terms of Service or perhaps Google Tag Manager Terms of Service Agreement
- Google's terms of use
- Privacy policy of Google
- Directive on user consent in the EU (because cookies can be transmitted when Google Tag Manager is loaded)
- DPA with Google (it's a contract regarding Google Advertising Products, which gives an idea of the problem of the GTM)
Further information in their own article.
Google Analytics
- Special terms of use
- Google Ads data processing conditions
- Additional conditions for data shared with Google
- The general terms of use by Google apparently do not apply:
- See for the data processing conditions that apply to Google Analytics.
- This refers to the Google Ads data processing terms (https://privacy.google.com/businesses/processorterms/).
- Under Section 15, it is stated that the non-European data protection regulations take precedence over the other processing conditions, which in turn take precedence over the other agreements (such as the general Google Terms of Service).
Further information in own article.
Google Maps
- Google's terms of use
- Additional terms of use for Google Maps/Google Earth
- Legal information for Google Maps and Google Earth and the APIs of Google Maps and Google Earth
Google Search
Google Account
Google Optimize
Google Fonts
Also known as Google Fonts . It's worth noting that these can also be locally embedded, making them data protection law compliant.
See and
General view
Directive on user consent in the EU
Help for the guideline on user consent in the EU requires disclosure of the following information to end-users:
- Identification of any natural or legal person who receives personal data from end users through the use of a Google service
- provide clearly visible and easily accessible information on the use of end users' personal data
Google Ads
DoubleClick has been associated with Google Ads for some time now and apparently no longer exists independently. However, there are still numerous calls from the domain doubleclick.net
The address leads further to
- Program guidelines for Google DoubleClick Ad Exchange (AdX) buyers
- Google terms of use for advertising products
- Google Ads guidelines
- Guidelines for personalized ads; Not allowed, for example: Sending precise location information to Google without first obtaining the user's consent.
- Program guidelines for platform products
For Authorized Buyers, Campaign Manager 360, Google Ad Manager 360, Google Ad Manager, Search Ads 360 and Display & Video 360, more information will follow here soon.
Alternatives
If someone has no desire for such terms of use and also does not want to take any trouble due to data protection problems, they should think about alternatives.
Often a tool can simply be left out, unbelievable, but true.
Key messages
Google provides terms of service and privacy policies for its various tools.
Data processing conditions for Google services like Analytics and Ads prioritize non-European regulations.
Users should be informed about how their personal data is used by Google services.
Sometimes, simply not using a tool is a good solution.
My name is Klaus Meffert. I have a doctorate in computer science and have been working professionally and practically with information technology for over 30 years. I also work as an expert in IT & data protection. I achieve my results by looking at technology and law. This seems absolutely essential to me when it comes to digital data protection. My company, IT Logic GmbH, also offers consulting and development of optimized and secure AI solutions.
